A Facebook Fan Page is a page on Facebook that is specially designed so that people can become your “fans” and keep themselves up to date with the latest goings on in your website. These special pages allow your visitors to communicate with you and you can continue to promote your products to them day in day out, even if they never visit your site. It’s clear that these special and unique Pages bring immense benefits and by now every webmaster should have a fan page for each of their websites.
Creating a fan page is an extremely simple process. Facebook provides a special page that you can register through that will set it all up for you. Navigating through this page takes you through various steps such as deciding on the fan page name (make sure to use the same name as your site!). You’ll also be allowed to use an Avatar on your Fan page, this avatar appears every time a visitor lands on your fan page so make sure to keep it simple and easy to recognize. In most cases the avatar should be the same or an extended version of your website’s logo, this is to maintain familiarity and improve the chance of your visitors liking your page.
Once you’ve set everything up, you will need to begin the marketing process–what good is a fan page if none of your visitors will see it? You will need to find a Facebook Icon that you can use on your website, this icon will link to your Fan Page with some simple text that says something like “Find us on Facebook”, you’ve probably seen these everywhere lately.
After you have everything set up (the page and the selection of an appropriate button that links to it), you will need to begin optimizing and trying to improve your CTR (click through rate). Certain icons will be more noticeable and this means more users will click through into the fan page and become your fans, the optimization process is delicate and easy to mess up, you will need to ensure that your icon doesn’t stand out too much and that it still gives a provides you with a CTR. The color of the icon plays a big part, try to use icons that slightly complement and match your website’s main design, using a huge white icon on a black themed site is a recipe for disaster and an example of bad design.